Charlie Boy’s Barkery is an artisan dog bakery creating handmade celebration cakes, treats and gifts for dogs. With a passion for quality ingredients and creating memorable moments for pets and their owners, the brand brings the joy of a traditional bakery experience into the world of pet celebrations.
The project brief
Charlie Boy’s Barkery needed a bespoke e-commerce experience that reflected the quality, personality and care behind their handmade dog treats.
Amphaus was commissioned to create a Shopify store that showcased the brand's products, delivered an engaging customer experience and provided a scalable platform for continued e-commerce growth.
Brand identity
Charlie Boy’s Barkery already had a strong visual identity and distinctive tone of voice that resonated with its audience. Our role was to translate this existing brand personality into a digital experience, ensuring the Shopify store felt authentic, recognisable and consistent across every customer touchpoint.
Custom Shopify build
The website was built using Shopify's Dawn theme, providing a solid foundation but lacking the personality and character that Charlie Boy's Barkery customers had come to expect. The first stage was to design an engaging homepage, collection pages and a product details page that reflected the brand, captured visitors' attention and encouraged them to explore further.
They took the time to understand my vision, brought the Charlie Boy’s Barkery brand to life online, and delivered a website of a standard I honestly didn’t think would be possible for my business.
Their communication, creativity and support have been exceptional from start to finish.
