Manchester-based wine educator and founder of JLS Wine Education, known for his ability to translate complex knowledge into accessible lessons. Jason teaches WSET courses and trains hospitality staff, with a particular love for Iberian, Welsh, and Brazilian wines. Jason is a familiar face at industry events, where he hosts tastings and serves as a judge in wine and sake competitions.
The project brief
Jason Lee Sheldon’s expertise in wine runs deep — as one of the UK’s leading wine educators, his mission is to make wine more approachable and engaging for everyone.
Amphaus were tasked with developing a brand identity that could translate seamlessly into the digital space. The goal was to design and build an engaging Webflow landing page that presents Jason’s personal profile and communicates his distinctive approach to wine education.
Brand development
The process began by understanding Jason’s position within the wine industry, which informed the development of a visual identity where typography balances sophistication with clarity, supported by a warm, wine-inspired colour palette. Geometric shapes introduce visual rhythm, while a confident, accessible tone of voice and cohesive image style complete the brand.
Custom website build
Built in Webflow, the landing page brings Jason’s brand to life through a contemporary layouts, engaging interactions, and responsive design. The site presents his expertise with clarity and personality, offering an elegant introduction to his work as a wine educator.
